Bulk SMS
Email-to-SMS
Simply send an email and it will be delivered via SMS
Six month rollover
Unused Sms's carry over for 6 months
SMS API
Easily integrate with any software application
Store message templates
Commonly repeated messages can be stored as a template.
SMS Scheduler
Schedule your SMS to be send out at any time in the future.
Email to SMS
Send an SMS by simply sending an email.
Group Management
Import your contact into groups and send to the entire group
HTTP Integration Ready
Use our service to build SMS-intergrated software programs.
SMS Inbox
Use the sms inbox to view messages sent back to you.
Accessible from any web browser
Send bulksms using your iPhone using the iOS app
Open rates - 98% of all SMS messages are opened and read by the recipient, and on average within five seconds.
Speed and Flexibility - campaigns can be conceived of and delivered to their target audience in a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries.
Low Cost and High ROI – cheaper than other types and high reach.
Highly Targeted – permission based, created a relationship by giving you their number
Personalisation – based on previous activity
SMS is reliable - SMS is a dependable platform for sending important information out, it’s the ideal tool for businesses to communicate critical and time sensitive information.
SMS is ubiquitous: Unlike most other instant messaging apps and social chat platforms, SMS is not an app and does not need to be downloaded or updated.
SMS’s cost money: Because SMS messages are paid for, they tend to provide valuable content which is relevant to the recipient
Spam: Email is free which means that it is more prone to spam. In fact, according to The Radicati Research Group, Inc., 49.7% of emails received are spam.
Replacing the middleman - Afghanistan: find out how much your goat is worth
Traffic updates - [Bangalore]
Missed call notification - [mcn]
Customer Service - Singapore Airlines Club allows members to contact a customer service representative via SMS. The service, called PPS Connect, allows members to SMS their membership number to the club, and receive a phone call within 30 minutes.
Is this halal - Islamic Development Department of Malaysia now offers an SMS service to help consumers confirm whether what they’re buying conforms to Muslim dietary laws. All they need to do is text the word “halal” along with the bar code on the product packaging to find out.
Slow customer service – automated reply
Missed Delivery Or Appointment Windows - send out multiple delivery or appointment reminders via dispatch text messages that clients and customers are likely to check.
Why SMS?
You can reach 20 million economically active consumers via SMS.
Everyone these days has a cell phone. And there are currently only two real ways to get a message
to a person's phone who isn't already an existing customer of yours: SMS or phone call. SMS is better
because most people prefer to communicate this way these days, finding phone calls quite invasive.
Cold calling is soul destroying and boring for the caller and often irritating for the prospective
customer. It's far better to have the potential customer respond to your SMS in a proactive manner
and request a call, than for them to be reacting to an unexpected phone call. Using SMS as a
marketing tool is therefore more effective, and more enjoyable, than sitting down with a list of
prospects to cold call.
SMS is also far less expensive and more targeted than handing out flyers at the traffic lights, or
plastering your advert on a billboard or street pole ad. While those marketing activities all have their
place when it comes to creating brand affinity or generating awareness, SMS can be used as the final
nudge that turns a non-customer into a customer.
What is SMS good for?
1. Driving foot traffic
1. Driving foot traffic
Getting your audience to actually come to your shop or place of business means that you'll probably
need to offer them some kind of incentive for their effort (unless your product is so unique and
cannot be found anywhere else). The trick is to then provide a premium level of service when they
do visit, so you can turn them into a repeat customer.
Incentive examples:
"Come visit my health bar and show this message to get a free smoothie with any breakfast"
"Hey #Firstname# did you know that my carwash has just opened up in your neighbourhood
at 10 Olico Road? Show this message to get 50% off your 1st visit"
"Spaza shop Umhlanga super specials Margarine R11.99 10Kg, Potatoes R25.99, Milk R10.99
until end of Feb"
2. Driving web traffic
Companies use SMSes to drive traffic to their websites, whether it’s so the recipient can read more
information than can be supplied in that SMS, or whether it’s about generating leads/sales. The best
way to get the customer to your website is to insert a shortened URL into your message, which
Leadify will do for you.
Here's an example of an SMS that was sent in late November 2018 and had huge success for a
customer that owns gyms across the Gauteng region. There was no option to call or receive a
callback, the only option was to visit the signup page and signup.
For example: "Start your Jan Fitness & Weight loss prep now and only pay from Jan'19
Unlimited BoxFit Classes for R549pm for more info #CLICK__TRACKING__URL#"
Note: #CLICK__TRACKING__URL# is actually replaced with a unique link per user that will
look like e.g. https://ldfy.de/SFsda4. This link allows us to track and report on individuals
who actually clicked through to your site.
3. Creating a lead
When a lead is created, it's because the customer has responded YES or with some other phrase to
your message. You'll receive the lead by email (or for advanced users we have an API integration
process) and from there it's up to you, the merchant, to call up the interested prospect and close the
deal.
For example: "Want to sell your home fast? Lead home sells homes within an average of 35
days. Pay only one flat fee, R39,995 +VAT. Reply YES for more info or STOP to opt out"
Who should I be sending my message to?
What do your ideal customers look like?
What do your ideal customers look like?
You should be sending your messages to the people who you believe are most likely to be
interested in your product or service, in order to get the best result for your spend (or Return on
Investment – ROI).
Demographic targeting
Every good marketer knows their target market. A health bar in Umhlanga for example will be able
to tell you who their typical customers are, from their gender to their age, and even the time of day
they generally visit.
Target on a range of variables from simple demographic information (like
age, gender, race etc.) through to economic variables (like income, credit profile, employment etc)
and then on to product ownership information (like home owners, car owners, loan users etc).
Regional GEO targeting
This feature allows targeting by region, area and postal code or even street. This search tool feature
is most valuable if your business is locality specific. When used in conjunction with other search
criteria options, you'll be able to drill down into the data and extract a list of your ideal customers.
For example: A carwash has opened up and wants to let car owners know about an opening special.
The most important criteria to use in that search would be:
1. location
2. vehicle owners
Another example of locality being important would be residential security companies. To build this
marketing list the most important criteria would be:
1. location
2. homeowners
This is because a security company would want to reach out to residents in areas they already cover,
or in areas they want to expand into.
Once off
24c /SMS
- 100 SMS increments
Monthly
R107/month
- 500 SMSs monthly
Monthly
R215 /month
- 1000 SMSs monthly
Monthly
R430 /month
- 2000 SMSs monthly