What is SMS good for?
1. Driving foot traffic
Getting your audience to actually come to your shop or place of business means that you'll probably
need to offer them some kind of incentive for their effort (unless your product is so unique and
cannot be found anywhere else). The trick is to then provide a premium level of service when they
do visit, so you can turn them into a repeat customer.
"Come visit my health bar and show this message to get a free smoothie with any breakfast"
"Hey #Firstname# did you know that my carwash has just opened up in your neighbourhood
at 10 Olico Road? Show this message to get 50% off your 1st visit"
"Spaza shop Umhlanga super specials Margarine R11.99 10Kg, Potatoes R25.99, Milk R10.99
until end of Feb"
2. Driving web traffic
Companies use SMSes to drive traffic to their websites, whether it’s so the recipient can read more
information than can be supplied in that SMS, or whether it’s about generating leads/sales. The best
way to get the customer to your website is to insert a shortened URL into your message, which
Leadify will do for you.
Here's an example of an SMS that was sent in late November 2018 and had huge success for a
customer that owns gyms across the Gauteng region. There was no option to call or receive a
callback, the only option was to visit the signup page and signup.
For example: "Start your Jan Fitness & Weight loss prep now and only pay from Jan'19
Unlimited BoxFit Classes for R549pm for more info #CLICK__TRACKING__URL#"
Note: #CLICK__TRACKING__URL# is actually replaced with a unique link per user that will
look like e.g. https://ldfy.de/SFsda4. This link allows us to track and report on individuals
who actually clicked through to your site.
3. Creating a lead
When a lead is created, it's because the customer has responded YES or with some other phrase to
your message. You'll receive the lead by email (or for advanced users we have an API integration
process) and from there it's up to you, the merchant, to call up the interested prospect and close the
For example: "Want to sell your home fast? Lead home sells homes within an average of 35
days. Pay only one flat fee, R39,995 +VAT. Reply YES for more info or STOP to opt out"